The Department of Trade and Industry (dti) and The Association for Transformation in Film and Television (ATFT) are inviting you to an export market introduction and readiness workshop on American Film Market 2014 in Durban, Cape Town and Johannesburg. As part of our mandate to up skill our members in financing, distribution, sales and co-production, ATFT will host three workshops in three cities in preparation for AFM taking place between the 05th -12th of November 2014 in Santa Monica, USA. The workshops are open to any interested parties who are looking to attend next year’s American Film Market, but are mandatory for delegates attending this years market with the ATFT/DTI delegation. Any delegate who is going to AFM this year that does not attend the workshop will be disqualified from applying for any further markets. The DTI requires that approved delegates attend workshop intended to equip them for the market ahead and not attending simply means that you are no longer an emerging exporter.
The workshops will be split into two parts and the days programme will be as follows:
09h00-13h00 : The morning session is an introduction to ATFT and how our delegations work, as well as an introduction to the American Film Market and is for anyone who has never attended the market before. We will also explain the DTI EMIA scheme used to finance the delegations to attend these markets and how to apply through ATFT or as individual companies through the Individual Exhibitor scheme.
13h00-14h00 : Lunch
14h00-16h00 : The afternoon session is for delegates only and will cover international film financing, sales, distribution and co-production and on how to make the most of the AFM market and attract investment to your project or sell finished films specific to attendees’ projects and companies and how to go about selling them or financing them at this market. Attendees can ask the facilitator for advice and pitch their project and get feedback.
The American Film Market 2014 workshops will be facilitated by Melange Media chairman Martine Jean, an experienced producer/director based in L.A. that has attended AFM many times and is organising the South African Indies umbrella stand at the American Film Market.
The workshops will take place on the following dates and in the following venues:
1. Durban – 23rd October 2014
KwaZulu Natal Film Commission
22 Dorothy Nyembe Street
101 The Marine Building
2. Cape Town – 24th October 2014
Wesgro ( see below instructions)
NO parking available – use PIC-BALE or other parking
18th Floor SARB Building, 60 St George’s Mall
Please provide your ID number when you RSVP and also on the day of the workshop
3. Johannesburg – 27th October 2014
The Big Fish (Johannesburg)
4th Floor, 25 Owl Street
Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to firstname.lastname@example.org
DISCLAIMER : As catering is provided according to the number of RSVP’s, anyone who does not attend without notifying us at least 24 hours in advance will not be able to attend future market readiness workshops.
In the same token, anyone who does not RSVP cannot be guaranteed catering.