The Association for the Transformation in Film and Television announces the departure of co-founder, Director and Public Officer Pascal Schmitz.
Pascal was instrumental in starting the ATFT in 2013 and has tirelessly worked towards the organisation’s goals of sustainable transformation in the South African film and television industries.
The ATFT’s Director of International Relations, Mayenzeke Baza, had this to say of Pascal’s contribution to the ATFT, “the organisation would not be where it is today without the passionate commitment of Pascal. He has helped to forge important partnerships and to establish the organisation as a well-respected driver of transformation. We are sorry to see him go but wish him well in future endeavours.”
The ATFT would like to thank Pascal for his commitment to the organisation and his vision that has inspired many young filmmakers over the past few years.
The ATFT will continue in its efforts to support and develop black filmmakers in South Africa and to increase the growth of export by black owned companies in this sector through the launch of their export accelerator program in early 2016.
About the ATFT
The ATFT with the aid of The Department of Trade and Industry has taken over 100 black owned companies and individuals to 20 international film and television markets since 2013 and brought over $50 million worth of production work, investment and sales revenue to South Africa through their missions to the biggest and most important markets and festivals around the world.
The ATFT facilitates delegations of South African filmmakers to international markets and festivals under the umbrella brand “South African Indies” to foster co-production, financing and the sales and distribution of their content to the world.
The ATFT’s Statement of Purpose
To inspire , develop, enable and empower black individuals, as well as black-owned companies, and grow the SA Film Industry.
The ATFT’s Highest Aspiration
An overall growth of 200% of South African content on local and international platforms of which 80% is made and sold by black individuals, and black-owned companies by end 2018.
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