The Department of Trade and Industry (dti) and The Association for Transformation in Film and Television (ATFT) are inviting you to an export market introduction and readiness workshop on Rotterdam CineMart 2014 in Johannesburg, Cape Town and Durban. As part of our mandate to up skill our members in financing, distribution, sales and co-production, ATFT will host three workshops in three cities in preparation for DFM taking place between the 21st of January and the 1st of February 2015 in Rotterdam, Netherlands. The workshops are open to any interested parties who are looking to attend next year’s CineMart, but are mandatory for delegates attending this years CineMart event with the South African Indies/DTI delegation. Any delegate who is going to CineMart this year that does not attend the workshop will be disqualified from applying for any further markets. The DTI requires that approved delegates attend workshop intended to equip them for the market ahead and not attending simply means that you are no longer an emerging exporter.
The workshops will be split into two parts and the days programme will be as follows:
09h00-13h00 : The morning session is an introduction to ATFT and how our delegations work, as well as an introduction to the Rotterdam Cinemart and is for anyone who has never attended the event before. We will also explain the DTI EMIA scheme used to finance the delegations to attend these markets and how to apply through ATFT or as individual companies through the Individual Exhibitor scheme and be part of the South African Indies delegation to this event.
13h00-14h00 : Lunch
14h00-16h00 : The afternoon session is for delegates only and will cover international film financing, sales, distribution and co-production and on how to make the most of the Cinemart and attract investment to your project specific to attendees’ projects and companies and how to go about selling them or financing them at this market. A case study of the facilitators current feature film project will be done including packaging, pitching and financing of this project. Attendees can ask the facilitator for advice and pitch their project and get feedback.
The DFM workshops will be facilitated by Ashley Horner. Producer/Director Ashley Horner founded Pinball Films Ltd in 1999 in Newcastle, UK and works with maverick outsider filmmakers pushing the form of fiction and documentary cinema forward by taking risks and breaking rules while staying entertaining. Ashley’s last feature film BRILLIANTLOVE premiered at Tribeca Film Festival in 2010 and went on to screen at over 25 festivals , was released by IFC Midnight in the US and The Sundance Channel world-wide. He is currently in preproduction on Matt Hulse’s documentary THE HIPPIES: PUNK ROCKED MY CRADLE for BBC’s STORYVILLE
The workshops will take place on the following dates and in the following venues:
1. Cape Town – 4th December 2014
Wesgro ( see below instructions)
NO parking available – use PIC-BALE or other parking
18th Floor SARB Building, 60 St George’s Mall
Please provide your ID number when you RSVP and also on the day of the workshop
2. Johannesburg – 5th December 2014
The Big Fish (Johannesburg)
4th Floor, 25 Owl Street
3. Durban – 08th December 2014
KwaZulu Natal Film Commission
22 Dorothy Nyembe Street
101 The Marine Building
Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to firstname.lastname@example.org
DISCLAIMER : As catering is provided according to the number of RSVP’s, anyone who does not attend without notifying us at least 24 hours in advance will not be able to attend future market readiness workshops.
In the same token, anyone who does not RSVP cannot be guaranteed catering.