The Department of Trade and Industry (DTI) and the Association of Transformation in Film and Television (ATFT) took a delegation of 20 emerging South African filmmakers to the Rio Content Market in Brazil for the second time and partnered with the National Film and Video Foundation (NFVF), the Gauteng Film Commission (GFC) and the Destination Marketing, Investment and TradePromotion Agency for the Western Cape (WESGRO). ATFT registered as a delegation at Rio and had a stand for South African filmmakers in attendance under the trademark “South African Indies”. ATFT took a total of 20 filmmakers and producers to Rio this year through the DTI’s emerging filmmakers group scheme SSAS. Any South Africans attending were welcome to join the delegation and make use of the DTI sponsored facilities.
SA co-production treaty with Brazil
As South Africa prepares to sign a co-production treat with Brazil, this is a crucial time for producers from both countries to forge relationships that will become the backbone of the treaty and lead to audio visual productions between these two nations and a larger market and pool of funds for both to access. One of the 20 ATFT delegates, Claudia Noble Areff from Noble Pictures, was selected for the Rio Content Market Pitching Forum, to present her animation project titled “Nelson Mandela’s Favourite African Folktales”. This was a great opportunity for Claudia to get Brazilian broadcasters and financiers on board and find a possible co-production partner in Brazil.
South African Indies together with the sponsors CISUP and NFVF hosted a networking event on the 26th of February to encourage networking among the South African and South American producers and showcase what South Africa has to offer in terms of production facilities, services and talent.
There was a panel discussion on co-producing with South Africa looking at the case study of a lifestyle show titled “Express Caipirinha” currently in development between CISUP (Brasil) and AAA Entertainment (South Africa). Terrence Kumalo from the NFVF spoke about the treaty and South African co-production framework. Pascal Schmitz from AAA Entertainment spoke about the co-production financing structure for the show they are developing.
ATFT prepared a catalog of all the delegates’ projects and company profiles to be sent to the market in advance. ATFT also produced a digital version of the catalog and published it on their site as well as sending it out to all the registered buyers at the market and to specific buyers ATFT has established relations with. The buyers can then browse the catalog and the delegates’ projects and see whom they want to meet with and which products (projects) they wish to buy. The catalog assists the delegates by conforming all the products information into a professional standard and uniform presentation that buyers can browse without having to wade through multiple styles and sizes of documents the delegates would present individually.
The delegation leader from ATFT was Mayenzeke Baza
To view an electronic copy of the market catalog click below: